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Flavours & taste

Custard

Editorial status: Aug 7, 2026Short article18+
In simple terms

Custard denotes a creamy dessert profile modelled on vanilla or egg custard. Sweetness, vanilla, baked and lightly spiced notes may be weighted differently; the name confirms neither egg nor milk as an ingredient.

01

Classification

Custard stands for an intended taste profile, not a standardised recipe. Two liquids carrying the same profile name can differ markedly in composition, intensity and perception. Because Custard is closely tied to Blueberry, comparing two products is always worth doing across both specifications rather than just one.

02

Practical relevance

How Custard actually comes across depends heavily on coil resistance, wattage and airflow – the same liquid tastes different on two devices. Habituation and the order in which flavours are used also shift perception noticeably. Looking at Custard and Apple together makes it quicker to tell whether a problem sits in the device, the consumable or the way it is used.

03

Handling it safely

The label Custard replaces neither the ingredient list nor allergen and hazard information on the packaging. A pleasant aroma says nothing about nicotine content, suitability or health safety. Keep the manufacturer documentation for Custard to hand; in a dispute it is also the decisive basis for warranty questions.

Note: This content is for general information and does not replace medical or legal advice.

04

Not to be confused with

Searching for Custard regularly turns up Blueberry and Apple as well – similarity in name or on the shelf implies no technical kinship. Once the three terms are cleanly separated, datasheets and product pages read much faster and lead to fewer mistaken purchases.

05

Frequently asked questions

What does the name Custard stand for?
Custard is a designation within Flavours & taste marking an origin or a profile, not a technical property. What a specific product can do is stated on the product itself.
How do I check Custard on a specific product?
On a specific product you will usually find Custard on the label, in the datasheet or in the manual. If the specification is missing entirely, that is itself a signal.
Do Custard and Apricot belong together?
They belong together insofar as Apricot often describes the precondition for or the consequence of Custard. For a purchase decision you should still check both specifications separately.

06

Official sources and further reading

Sources are highlighted for safety, health, disposal and legal topics. Information may change; current authority guidance and legislation prevail.